Jessica I know it isn’t all about colour or indeed size, however, a Range Rover in cherry red that looks like it should be proudly sitting on top of a Knickerbocker Glory is somewhat of an anomaly.
Colour does matter and how the colour ranges are put together for any car manufacturer is a mystery to me, colour has its own visual language and interpretations, it speaks volumes.
Driving around in a red Range Rover Evoque was a little disconcerting, I didn’t feel a proud moment when I met it for the first time at the station en route to (rainy) Cornwall, I wanted to get in quickly and drive away before anyone would stop and wonder what I had been thinking when I chose that colour for that car.
Colour aside what does the Evoque evoke, what is it trying to be, is what I found myself asking.
Well, it’s sporty in an urban, I want a four wheel drive
way, the lines are stylish and it does say Range Rover on the bonnet! The price tag suggests a deep pocket
so I found myself wondering on the target demographic …
Too small to fit a family and their luggage, too urban to warrant having one if you lived in a rural area
where winters are a problem. So that leaves a school run car for a 2.2 family or a weekend run around for a professional person or professional couple who want to play at sporty country pursuits (not polo as you would have trouble fitting the kit in!) still not really sure as the week comes to a close.
Either way it leaves me wishing that the handling on the motorway was more refined, although it drives well in town and on B roads, but the exterior does not fit with the driving experience for me and I would be prepared to bet that professional sporty types might want a more refined motorway experience too.
There was a rather strange rubberised covering on the dash area and sorry to mention colour again but red perforated leather look seats (not matching the exterior colour ) which although comfortable were looking a little worse for wear after only one week of use.
Overall, because the Evoque looks good so I was very much looking forward to a dash down to Cornwall, despite the colour, but for the £40,000 I found this Range Rover a little disappointing.