Tuesday – Reg Who?


Jeremy – I’m just back from Roehampton Club where I spent some of the day playing croquet with Reg Bamford, the double world champion. I’m writing a feature for the FT and Reg very kindly agreed to give me a masterclass.

Never heard of Reg? Well, that’s the nature of sport. While soccer players get paid £200,000 a week, Reg can’t even land a sponsorship deal on his trainers!

Now I’m not suggesting Audi should loan him a courtesy vehicle but walking back to the car park, I couldn’t help noticing that the Audi symbol is four circles – just like the four balls that are used in croquet.

Now, surely that should have Audi clammering to sign him up? Not only is Reg a double world champion, he lives in London and is one of the nicest world sportsmen I have ever met. A true gentleman in every respect – apart from on the court, where he takes no prisoners! The four ring logo represents the four companies that joined together to form Audi in 1932.

It’s the last day with the brilliant A3 tomorrow. A perfect car in just about every respect, apart from the lifeless styling which still frustrates the hell out of me.



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