Thursday – Brand Power

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Jessica  The Mitsubishi GX5 is a curious car. On guessing the price I was wildly inaccurate as the drive quality and slightly bizarre choice of trimmings didn’t lead me to believe I was driving a car that sells in the £34,000 price bracket.

Talking about trimmings, there is retro and there is ‘why use old design…’ This car has an old style automatic gear stick which reminds me (vaguely) of the old red Jaguar my Father drove in the 1980s with it’s super 8 casettes. This, however, is a strangely cheap copy and looks out of place among the modern gadgetry.

Looking at cars and prices below is a random selection of seven-seaters which made me wonder where and how this Mitsubshi model competes…

Jeep Grand Cherokee £36,995.00

Volvo XC90 £36,865

Land Rover Discovery GS SDV6 3.0 AUTOMATIC £38,850

My biggest difficulty was the slow responds under acceleration and spongy steering. I would have happily swapped fewer gadgets and alarms for a better driving experience.

That said, the Outlander doesn’t look bad from the outside with its sleek lines. It’s also well considered from all angles.

I must say that after many years of visiting Badminton Horse Trials and seeing the sponsorship logos, I always imagined Mitsubishi was at the utilitarian end of the 4×4 market. It obviously has a healthy approach to country living and moving various types of livestock around the country. Such is the power of marketing!

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