To a certain generation of bloke, the name Subaru will always be associated with the WRX rally car. The Impreza is no longer imported in to Britain, although you will still see plenty of die-hard ‘Scooby‘ fans frittering away their pay cheques to keep one on the road. No, these days, Subaru is targeting the SUV market and this fourth generation Forester is a key weapon.

Today I did my weekly shop down at Waitrose and the Subaru looked oddly out of place, parked next to row after row of ‘bling’ four-wheel drives. Personally, I love the fact I’m driving something different, which I know can tackle proper off-road work and won’t be offended if I chuck half a ton of wood in the back.

Sadly, I’m not sure the majority of British car-buyers will see it the same way. The Forester isn’t offensive to the eye but it just doesn’t have the cosmetic appeal of a Kia Sportage or a Ford Kuga. Beauty may be skin deep but that’s as far as most people look these days when they are buying a car.

The boxy design will be seen as a disadvantage, even though it allows for a huge load capacity, exceptional headroom and a bright cabin. The interior is basic but you know a Forester will still be lugging sheep up a field in 15 years time when a Kuga has been turned back into sheet metal.

Right now I’m feeling totally inconspicuous in the Forester – a rare feat in any modern SUV. And I’m loving it.