Why did the incredible, bearded lady win the Eurovision Song Contest for Austria? The song wasn’t that spectacular but the singer turned heads Maybe that’s what the Ghibli has in its arsenal – the ability to stand out from the crowd.

I’ve just been down to pick up the Sunday papers and the bearded one is on most of the front pages. When I stepped outside from the newsagents, there were two guys and a kid on a bike peering inside the Maserati.

Now as bold as the Ghibli is in design, it can’t claim to be any more attractive than other four-door saloons, like the Audi A6, or the Mercedes E-Class.

So, I can only conclude it’s the fact the Ghibli has a Maserati badge on the grille. Like the bearded lady, image is everything these days…