I’d like to think a £50,000 BMW wouldn’t look out of place in any car park – that was until I went to uber-posh farm shop Daylesford yesterday. The place is owned by the Bamford family, of JCB fame, and is on the edge of the Cotswolds.
David Cameron and his cronies come here (when they are not sending images by email) and the car park is packed with auto exotica. Lots of it. The X5 looked like a poor relation parked next to a Bentley and a 911 Turbo.
I soon realised Daylesford isn’t the kind farm shop I would visit on a regular basis. Apart from the comedy prices (£1.99 for an Eccles cake!) it’s totally devoid of ‘farm’ atmosphere and packed with customers straight from a Harvey Nics catalogue.
It’s like all the character has been sucked out and replaced with Botox – eek! To be honest, I couldn’t wait to get back in the Beemer with my expensive coffee and head off to a proper farm again.
Oh and watch out for the matriarch woman in charge of the shop floor. You’ll certainly hear her coming and then wish you’d gone to Waitrose instead…