Kia Pro_cee’d – The Incredible Singing Car (and it’s bloody annoying)


Technology is a wonderful thing but sometimes I think we go too far. I’ve never really believed in the merits of ‘bendy’ headlights that turn with the car, or lane departure warning systems that just distract the driver by vibrating the steering wheel.

There seems to be a lack of understanding between what manufacturers think we need – often in the cause of safety – and what we actually do need. Take the Kia’s ignition system welcome tune.

That’s right, every time you slot the key in the steering column, the car plays a little ditty, something that over the course of several years will become as annoying as the beep of a checkout scanner in a supermarket.

I don’t know how checkout people survive that beep day after day after day… But I do know that I’d probably last two weeks owning a Pro_cee’d before attacking the speaker system with a chisel and hammer. It will drive you nuts and I imagine there;s something in the glovebox that tells you how to switch it off but it does beg the question…

WHY do we need it Kia!!!


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