Why does my Kia Optima want to welcome me into the cabin with a snatch of annoying Europop music?

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Remember that annoying little jingle that used to come with the Intel Pentium? Every time we had a computer advert on TV, it blurted out and became stuck in our minds.

The Kia Optima has a pointless jingle – except it’s not part of a television ad but every bloody time you put the key in the ignition. That’s right, this is a car that plays a ditty when you climb inside.

Now, perhaps if the owner could add his or her own piece of music that would be cool. I would go for Fanfare for the Common Man, by Emerson, Lake & Palmer.

Except my Kia in Korea has opted for a four second slice of Europop instead that is annoying the hell out of me after just two days of our test.

I have a friend who is selling Hyundai because he simple can’t cope with the electronic handbrake. I would be slapping my Optima on Autotrader tomorrow just to avoid listening to the music in my Kia saloon….

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