BMW – Brilliant Middle-Management Wheels but not much emotion

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Forget all the whistles and bells on the M4 – whether or not you might be persuaded to part with £60k + for the convertible might well come down to the badge on the bootlid.

Image is everything with a car like this. You might question whether there are other brands with a more luxurious tag that tempt you to flip open the wallet.

I’ve own at least three BMWs but still haven’t been able to shake of the business-like feel that is associated with the brand. Brilliant Middle-Management Wheels is what those three letters stand for, right?

As much as I love the performance, growl and driving pleasure that comes with the M4, the BMW brand just doesn’t have the same cache and emotion associated with it as say, Maserati, Porsche or Mercedes, who all sells cars for this sort of money…

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