The C-word is banned with new versions of the DS5


The DS5 started with a Citroen badge on the grille but ever since the upmarket five-seater was given a facelift in the summer the C-word has been banished.

Just why Citroen don’t want the DS to be associated with the brand is a bit of a mystery. After all, the French manufacturer has a long traditional of building slightly off-the-wall cars.

It worked for Toyota when they launched Lexus and, perhaps to a lesser extent, when Nissan added the luxury Infiniti to their roster. And so the DS brand is born – or reborn.

The DS5 certainly feels nothing like any other Citroen. Sitting inside the cabin is more first class than economy, more retro cool than everyday drive.

The next step is reading the user manual because I’ve never seen so many buttons and dials splattered across the dashboard and even across the roof…

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