Inside the RS7 is a gorgeous place to sit. It’s refined from the quilted leather seats to the plush headlining – even the infotainment screen glides away neatly into the dashboard.

All good then? Perhaps not. The stretched coupe styling of the RS7 may be streamlined and muscular but to me it looks pretty dated these days.

The very nature of a four-door coupe means it has to be long and low but compared to BMW’s beautiful 6, the Audi is woefully average in profile.

I parked it next to a A7 TDI today and there was very little to set the £100k RS apart from its lesser sibling.

And if I was paying that much for a car it would have be a little bit more special…