It might come down to whether you like wearing jewellery or not; if you prefer bright shirts to plain; whether a personal number plate is high on your list of priorities – if you want an in your face car or not.
The difference between the Golf R and the Civic Type-R is massive. Both offer startling performance – the Golf is more refined – but they couldn’t be more different cars.
The Honda just shouts ‘look at me’, all those spoilers, bling red touches and mad styling. The VW is more restrained, under the wire, restrained.
Reviewers will prattle on about the subtleties of performance and handling but you really have to decide which kind of person you are first before considering the rest…