Pretty from most angles and, it seems, sponsored by Nike? Subliminal advertising has obviously reached new levels of cunningness when you consider the shape of the IS300 daytime running lights.

Yes, I should be writing about the petrol-electric lump sat under the bonnet, the stylish bodyshape that will have BMW 320d drivers spitting blood, and the bizarre engine noise switch in the cabin (more on that tomorrow!).

However, as we are talking couture here, look at those swooshy lights! Maybe the designer was checking out his sneakers when he found that moment of inspiration…

What the front lights do well is distract your attention from the bizarre grille. The shape suggests that it has melted in the middle. Weird and slightly scary, if you suffer from migraines.

That aside, the styling of the Lexus is light years ahead of the corporate BMW. Of course, most buyers of both will spend their days in a suit but the baby IS is genuinely a thing of beauty.