There’s a slightly secret group of people out there dedicated to Lexus. They’re definitely ‘in the know’ and appreciate something a little different.
They’re very likely to corner you after a dinner party and remind you that Lexus is a brand that regularly tops the JD Power Customer Satisfaction Survey – the respected industry stamp of happy car ownership, voted for by real drivers, in the real world.
And they are the sort of drivers who stick with a make, year in, year out and can be rather smug about it too. Well, apart from that rather tasteless dashboard described yesterday, I’m starting to see why that is.
The IS300h is beautifully screwed together and oozes quality from every angle. Disappointing our SE isn’t equipped with leather trim or heated seats but I can forgive that when I know I’m driving a brand that has been proved to gives years of happy motoring.
Pretty from most angles and, it seems, sponsored by Nike? Subliminal advertising has obviously reached new levels of cunningness when you consider the shape of the IS300 daytime running lights.
Yes, I should be writing about the petrol-electric lump sat under the bonnet, the stylish bodyshape that will have BMW 320d drivers spitting blood, and the bizarre engine noise switch in the cabin (more on that tomorrow!).
However, as we are talking couture here, look at those swooshy lights! Maybe the designer was checking out his sneakers when he found that moment of inspiration…
What the front lights do well is distract your attention from the bizarre grille. The shape suggests that it has melted in the middle. Weird and slightly scary, if you suffer from migraines.
That aside, the styling of the Lexus is light years ahead of the corporate BMW. Of course, most buyers of both will spend their days in a suit but the baby IS is genuinely a thing of beauty.