If the Land Cruiser wasn’t so expensive then there might be a sound financial reason to buy Toyota’s enormous off-roader. Unfortunately, there is too much competition to make it a viable proposition.

The Land Cruiser just feels completely outclassed by the Land Rover Discovery – in every department. Everything from the interior to the ride quality is loads better in the Disco.

I didn’t have an opportunity to take the Toyota into the dirt but I’d be amazed if it was better than the Land Rover, even with the four proximity cameras to keep you out of trouble.

If there is to be a next generation Land Cruiser then Toyota need to use the Discovery as a benchmark and produce an equally good vehicle.

Until then, it’s always going to come off second best.