SUV couture – there’s not a lot of it around. The Hyundai Santa Fe and Porsche Macan have something but otherwise it’s a pretty barren field for parents wanting to make an impact at the school gates.

You only have to look at the Bentley Bentayga to realise that even with a stack of cash, designers have a major head-cluck when it comes to creating something pretty that stands high off the ground.

The Discovery Sport has all the visual appeal of a surgical stocking but it’s arguably still just about the best mid-range SUV out there. Audi Q5, BMW X3 and Mazda CX-5 may care to differ. The Volvo XC90 is probably the best.

Ultimately, it may come down to the badge on the bonnet. The Discovery isn’t just an SUV made by a ‘car’ company. It’s also a Land Rover, with the all the ability, heritage and kudos that goes with it.

That could be enough to sway many people…