The Hyundai Genesis is designed for roads the width of a football pitch – not ones in the UK

cropped-916914_hyundai-genesis-002.jpg

You can forgive the soft suspension and boat-like handling of the Genesis if you take into account that the Hyundai is not designed for British roads – it’s primarily targeted at North America. Straight, dull roads about the width of a football pitch.

I wonder if there is anyone in the UK who is mad enough to have bought one instead of a BMW 5 Series, which is by far the better car for UK conditions. (except the Hyundai has a far better five-year guarantee, of course).

The real reason Hyundai has brought the Genesis to this country is to change the way we perceive the Korean brand. They want us to think upmarket when we utter the name – not just very good, value for money family cars.

And now we know why of course. A whole range of Genesis models will arrive over the next couple of years. Genesis will include a number of premium brand-style cars aimed squarely at German car buyers, of all shapes and sizes.

So what you are seeing here is the start of a whole new era for Hyundai. Hence the name perhaps…

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s