More interesting than a 70s prog rock band, the Hyundai Genesis will never sell in huge numbers in the UK

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As an exercise in upgrading the brand image, the Hyundai Genesis does a decent enough job. It has set the ground nicely for the arrival next year of a new generation of Genesis cars that will be much more of a challenge to German rivals.

While this current Genesis is very easy on the eye and loaded with luxury, it won’t find many takers in the UK. This is largely due to the lack of a diesel engine version – and the enormous emissions from the 3.8-litre petrol engine.

You have to imagine that depreciation on a £47,000 Hyundai will be pretty hefty too. Quite possibly massive.

At least it’s a refreshing change from the BMW/Mercedes/Audi offerings that dominate the executive market. But come the day when you have to open your wallet, you know it’s going to have a German badge on the bonnet, don’t you?

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