July 8 There was a time, at the launch of the new generation Mini in 2001, when BMW didn’t want their new car to be associated with the original, ground-breaking Mini of the 1960s.
Journalists were told they had to ‘cap up’ the word MINI when writing about the new generation car – old school Mini associations just weren’t welcome to the branding fest spawned by BMW.
Times change and somebody in Germany did eventually realise the benefits of being associated with an automotive icon. Which is why the company’s official Mini website has a page on the John Cooper Works car entitled ‘Inspired by a Legend.’
Jon Cooper developed a standard road Mini into an incredible rally car. And this week’s test car pays homage to that – albeit at a rather hefty price.
The new, JCW Mini goes head-to-head with the class-leading Ford Fiesta ST for the supermini crown. Most commentators think the Fiesta is better but I for one hope they have got it wrong.
Join us over the next few days to see how we get on with the fastest Mini ever…