I can’t deny the Soul doesn’t have kerbside appeal. It’s eye-catching – whether you like the box-shaped image or not. It’s a talking point and that has to be good, doesn’t it?
It’s superbly finished inside, offers loads of space, even more equipment and is quite capable of around 44mpg in real-world driving conditions.
So what’s wrong with it? Well, buyers looking for a compact SUV will also consider the equally unorthodox Nissan Juke and quirky Skoda Yeti. And I don’t think the Kia has that same X factor to make it a big seller.
Moreover, the fact is the Soul drives more like a van than a car. It’s going to struggle in the fastest growing sector of car sales in the UK. And remember, if you are tempted, please don’t buy a Mint Green one…