So I’ll tell you what’s wrong with the F-Type… Obviously it’s not the styling, the badge on the boot lid or the performance. We have five senses and the Jag lets us down on two of them.

First, it launches a full-scale attack on your eardrums. It’s rather entertaining at first, all that snap, crackle and pop when you ease off the throttle and blip down the gears.

Even with the acoustic exhaust system switched off, it’s way too loud but press the button in and, well, the sound levels are quite frankly silly. This is a Jaguar that roars too much and it soon becomes very tiring.

And then what about our sense of touch? The Jaguar has a leather steering wheel and smashing leather seats. Great – except the flappy paddles on the steering column are made of plastic borrowed from an Airfix toy model.

This saddens me because I firmly believe that a car costing £70k plus should feel and sound a lot better than it does. Time for a rethink Jaguar?